Pharmacy2U repeat prescriptions: NHS patients ‘confused’ over P2U direct mail campaign : Express.

BRITAIN’S biggest online pharmacy has been criticised for a marketing campaign that has left patients “confused” over their repeat prescriptions.

Pharmacy2U repeat prescriptions NHS P2U Leeds direct mail

Pharmacy2U’s direct mail campaign has seen leaflets delivered through doors across Britain claiming that “NHS prescriptions have never been easier”.

But the National Pharmacy Association (NPA) claims to have received dozens of complaints from patients who did not realise that signing up to the Leeds-based internet chemist would mean they could no longer get repeat prescriptions from their local pharmacy.

It has also complained that the blue and white colouring of the literature, which is emblazoned with the NHS logo, makes it look like an official NHS leaflet.

Joseph Sinclair, a managing director from Edgware, north London, said he signed up to P2U after seeing an advertisement in 2015.

He said: “At first I thought it was fantastic. They reminded me when my medicines needed to be reordered and the medicines came through the letter box. Suddenly the medicines stopped coming.

“I couldn’t get a satisfactory reply as to why – they just said they were out of stock. They kept making excuses and promised the medicines would be sent but they weren’t. I had to go back to my local pharmacy to get my prescription filled.

“Even to this day, P2U still keeps sending me all sorts of messages, saying they’d love to serve my requirements, although I’ve told them to stop.

“I’m obviously on their marketing database.”

Read More : Express.


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